Board of Directors
The Los Angeles Sustainability Collaborative began in 2009 with a seven-person board. As LASC has grown and developed, the Board of Directors adopted a more formalized governance structure to provide the organization with a foundation for long-term growth, increase influence in the region, and create more opportunities to build strong partnerships with local academic institutions and other sustainability advocates.
Daniel Freedman – Board Chair
Daniel Freedman is a founding Executive Board Member, and current board chair of LASC. His key interests include environmental law and policy, green buildings, smart growth, and climate change. In addition to his work with LASC, Daniel is an Associate Attorney in Jeffer Mangels Butler & Mitchell LLP’s government, land use, environment and energy practice group. Prior to pursuing a career in law, Mr. Freedman worked as a Senior Associate with Adi Liberman & Associates, a boutique Los Angeles based environmental public affairs consulting practice. Daniel received his M.A. in Urban Planning from UCLA, his B.S. in Environmental Policy & Sustainability from UC Berkeley, and J.D. from Loyola Law. Daniel is also a drummer, and an avid hiker.
David Berneman – Vice Chair
David Berneman is a founding Executive Board Member, and current Vice Chair of LASC. His interests include sustainable urban design, green real estate development and green business marketing. In addition to his work with LASC, David is a Principal with Golden Bee Properties, a property management and real estate investment company and is a Senior Analyst with HR&A Advisors, a nationally renowned real estate and economic development consulting firm. David received his Masters in Urban Planning from UCLA and his Bachelors in Environmental Science, Policy and Management and Bachelors in Psychology from UC Berkeley. David is also a registered LEED Accredited Professional.
Mara Elana Burstein – Director of Development
Mara Elana Burstein is a founding Executive Board Member and current LASC Director of Development. She has nearly 10 years experience in strategic planning, policy analysis, and communications on air, water, and energy issues. Mara holds a BA in Environmental Studies from Willamette University and an MPA in Environmental Science & Policy from Columbia University. She is an environmental consultant with Natural Resource Strategies.
Colleen Callahan – Director of Research & Programs
Colleen Callahan is a founding Executive Board Member of the LASC. Her interests include clean transportation and environmental health justice, as well as other sustainability priorities that involve collaboration across fields and disciplines. Colleen is also Deputy Director of the UCLA Luskin Center for Innovation, which unites the intellectual capital of UCLA with forward looking civic leaders to advance environmental sustainability through policy oriented research and community engagement. Before joining UCLA, she managed clean air campaigns for the American Lung Association, a leading public health organization fighting air pollution and climate change. She has also been a Researcher for the Urban and Environmental Policy Institute. Colleen holds a M.A. in urban planning from UCLA and a B.A. in urban and environmental policy from Occidental College. She is a Switzer Environmental Fellow, a runner, hiker, and transit rider.
Adrian Martinez – Director of Community Engagement
Adrian Martinez is a founding Executive Board Member of LASC. He is most interested in ensuring the Los Angeles region meets federal clean air standards and addressing environmental injustice. In addition to his work with LASC, Adrian is a Staff Attorney for EarthJustice, where he works on clean air, clean energy and environmental justice issues. Prior to his current position, Adrian worked as an attorney at the Natural Resources Defense Council. At NRDC, he worked on litigation and policy aimed at cleaning up Los Angeles’ notoriously polluted air. He has a Bachelor of Arts in Environmental Science and Policy from Duke University and a law degree from the University of Denver College.
John McPherson – Director of Special Projects & Events
John’s varied career has included stints in entrepreneurship, education, technology and non-profit management. He is currently the Director of Sustainability for Frequentz, and Palo Alto based technology company, specializing in track and trace solutions. At the time of joining LASC, John was the Executive Director of Green Depot, a non-profit dedicated to promoting sustainable energy solutions through education and community outreach. Prior to Green Depot, John was actively involved in the educational community as a teacher and curriculum and program developer at Crossroads School in Santa Monica, as well as a consultant to various experiential learning organizations. John received a Bachelor of Science degree in Biology, with minors in Environmental Studies and Film from Boston College.
Kristen Rockwell – Board Member
Kristen Rockwell has more than a decade of experience working in public relations and communications. She is currently public relations director for Mercury LLC, a public strategy firm. Prior to Mercury, Kristen was public outreach manager, western region for Brookfield Renewable Energy Group, which manages one of the largest publicly-traded, pure-play renewable power platforms globally and worked at Gladstein, Neandross and Associaties on alternative fuels and transportation issues; Edelman Public Relations where her work included managing stakeholder, community, and media relations for diverse energy projects and issues; and MWW Group, a national mid-size public relations agency. She graduated from California State University, Fullerton with Bachelor of Arts in communications with a concentration in public relations and a minor in international relations. She enjoys running and hiking in the Santa Monica Mountains.
Jorge Madrid – Board Member
Jorge Madrid is the California Climate and Clean Energy Campaign Manager at the Environmental Defense Fund – he works on building new partners and stakeholders to fight climate change and strengthen communities. Previously, he worked in Washington D.C. as an analyst with the national policy think tank The Center for American Progress, and as a Graduate Fellow with the Congressional Hispanic Caucus, where he served in the office of Senator Robert Menendez (D-NJ) and the CHC taskforce on green jobs. He is on the board of directors for Voces Verdes, a national Latino environmental advocacy organization. Jorge is a nationally published scholar, his work has been highlighted in Forbes Magazine, the Los Angeles Times, Rutgers University online policy journal, the Washington Post, Politico Magazine, Univision, and he is a regular contributor on Huffington Post and Think Progress. He holds Master’s degrees in Urban Planning and Public Administration from the University of Southern California.
Kristen Pawling – Board Member
Kristen Pawling is a sustainability professional with a focus on integrated transportation and land use. As the Air Resources Board Executive Fellow, Kristen’s portfolio included energy, transportation, goods movement and climate change policy. Her most recent position at the Southern California Association of Governments involves managing a comprehensive open space planning effort and contributing to regional scenario planning. In addition to her service in state government, Kristen has specialized in housing, land use, public relations, and regional planning in the non-profit, local government, and private sectors. Ms. Pawling holds a bachelor’s degree in Geography/Environmental Studies and a master’s degree in Urban and Regional Planning. While in graduate school, Kristen’s studies included coursework at the UCLA School of Law and the Fielding School of Public Health. She is a proud UCLA Alumni Association Life Member and volunteers as a mentor and scholarship application reader.
Lizzeth Henao Rosales – Board Member
Lizzeth Henao Rosales is a social justice advocate with extensive experience working with vulnerable populations in Los Angeles. She has spent her entire professional career in the non-profit sector working to increase access and opportunity for low-income communities of color. Lizzeth is currently the Assistant Director of Equitable Development at Strategic Actions for a Just Economy in South Los Angeles where she leads SAJE’s work in the areas of environmental justice and equitable development within the planning and land use contexts. She is a member of the California Air Resources Board Southern California Advisory Committee for the ARB research project focused on displacement. Prior to joining SAJE, Lizzeth was the Senior Air Program Assistant with the Natural Resources Defense Council. Her professional background includes working with inner-city youth in educational and college preparatory programming and fighting for tenants’ rights at a housing-rights nonprofit. Lizzeth graduated from Harvard University with a Bachelor of Arts degree in Government with an emphasis on International Relations.